This will help Trap Ease to identify who will be the best target market for their product and what would be the best market offering, how your target market makes purchasing decisions, how your competition positions their products and what your product has to offer. Overall, it was not inhumane to he rodents, and it was safe for everyone in the household.
The breakup of the retail price of the product is: The first step in the strategic planning process is defining its overall purpose and mission. They could have also focused on the unique characteristics of specific users of the product, seeing that women are there target market. It was safe to pets and people alike by not utilizing any sort of poison to catch the mouse, and there was no resulting mess when the mouse was caught, and could be disposed of however the consumer saw fit.
A few other places that may be more logical to take advantage of the impulse buy are displaying the product in the gardening section of different chains and in the cleaning section of business supply warehouses. The investors noted there was not enough repeat buying and retailers were keeping the trap as novelties rather than using it for it intended purpose.
Guided by the marketing strategy, the company then would have designed an integrated marketing mix made up of the four As also, which was generally poorly done in this case. One could have the greatest invention in the world that would greatly benefit every consumer around the world, but it would be rendered completely useless if no one knew about it.
What do customers value? Corporate business, restaurant and warehouse owners as this product has a high quality level and is more hygienic and does not create a mess so it is much easier to have Trap-Ease in the office or restaurant.
The marketing mix for Trap-Ease is as following Product — The Trap-Ease mouse trap which is an new and innovative idea for catching mice in a more safer, hygienic and effective way and it does not create a mess while or after the mouse is caught. Do you see any problem with this mix?
We are seeing a new tread where not only is it acceptable for men to be the homemakers, but it is happening more often. In this paper, I will analyze the marketing strategy off company trying to start a new company marketing Trap-Ease, an innovative and desirable mouse trap that is leaps and bounds ahead of its competitors as presented in our books as case-study 1.
Fourth and final is promotion, which refers to activities that communicate the merits of the product and persuade target customers to buy it. What other market segments might the firm target?
She could have perhaps got a little further and made the target a bit more specific. Or perhaps there is not a designated homemaker, but rather a household with two incomes, and the household chores being shared throughout the family. Get Full Essay Get access to this section to get all help you need with your essay and educational issues.
It posed no injury or poisoning threat to children or pets.Trap Ease Case 1) A once in a lifetime opportunity to me symbolizes, that if the company doesn’t get their marketing/sales strategy correct, within a specific time period, all their hope for the product to be outstanding, diminishes, because new products can surface that are similar and create competition for them.
Trap-Ease has chosen women who mostly stayed at home and looked after their children as their target market. The assumption is that these customers are more likely to look for a mouse trap that was the less unpleasant and less messy than the standard spring-loaded traps.
Trap Ease Case Study Essay Sample. 1. Martha and the investors in the Trap Ease seem to face a “once in a lifetime opportunity.” What information do they need to evaluate this opportunity?
Free Essay: Case Study: TrapEase America 1. Trap Ease only has a onceinalifetime opportunity because the investors see that this product has big. Trap-Ease America The Big Cheese of Mousetraps Case: Martha House, President of Trap-Ease America, has recieved a lot of positive feedback on her company's new innovative mousetrap.
Nevertheless the demand. In our case-study, all we are told is that Marsh’s early research suggested that women were the best target market for the I rap-Ease.
Raps (Trap-Ease’s competition). The targeted women, however, did not like the competition’s trap as they often stayed at home and took care of their children.
Thus, they wanted a means of dealing with the.Download